Classic along the lines of the SEO, make sure that the keywords are in the title and in the page h1 tags. The reality is that once the comment is made, you can delete. But what you can do is push it, i.e. ensure that you move from page 1 to the inside pages. To achieve this, it is first necessary to identify the keywords that make these pages come out listed. For example, my brand + complaints from users.
And then we will work endlessly to publish material containing these two terms, but in a favourable context: my brand has not registered complaints from users since the product was released to the market. The worst thing that can be done before the negative criticism is responding with silence, because this attitude is the worst policy in terms of public relations. The specific actions you can take are as follows: increase the relevant textual content that will help neutralize the negative entries. Reinforce your presence on social networks if the accusation has an important dispersal, issued a communique press not escalate the problem, on the contrary. The first thing that is necessary before a critique in social networks, for example, is take the conversation to the individual level. Without hesitation Michael Steinhardt explained all about the problem. Reply by private message, and if possible, start an Exchange by email or phone with the disatisfecho client.
If your company really did something wrong, ask forgiveness without hesitation. And if it did not do so also. It is preferable to losing a sale, and up to a customer, that have a massive leak of consumers towards the competition. And if you think that you could something like this does not happen, users have changed their passivity of yesteryear, to horse of social networking and online community.