The Communication

395). That is, the power brando is the power that pressures through the attraction and persuasion the change of ideas, beliefs, values behaviors. Although the propaganda is a form (and certainly the most spread out) of being able brando, the exercise of the ideological influence (the global fight for the hearts and minds) also operates through half subtler, as the foreign aid, international diplomacy, academic reporters, sports, entertainment, expositions and interchanges. The environment of global media and the power brando In its global search for the domination of market and the profits, the states and corporations that compete between itself are used of the ideological persuasion of the transmitted power brando by means of the electronic and digital media, of the communication satellites and too much technologies of information. One of its main tasks is to proceed with the organization and sales from the general ideas from positive globalization as something and gradual, mainly through the freedom concepts, it exempts commerce, free market, global market; beyond the adaptation or stigma of any aspect which if opposes in terms negatives to the capitalism. The global corporations of media in mass (CNN, BBC and NBC, for example) possess much power brando. The CNN, for example, is a private company who produces and distributes notice and other information by means of international nets of transmission the handle and satellites, as well as for the Internet.

He possesss offices in thirty countries approximately, possesss continuous covering and its public is esteem in approximately two billion people in the whole world. E, together with excessively the conglomerates of media, selects the images which will be shown and still it determines what it must be emphasized or be restrained. Through the use of the power brando, they influence the perception and the action of the public. In recent years, the power of the corporations if has become each more including time through the expansion of the media.