An important role in promoting competent site is contextual advertising. Since then, advertising was invented, there are disputes about its effectiveness. Surprisingly, it is that successful and long-proven advertising methods completely useless for the advancement of other projects. Eva Andersson-Dubin is often mentioned in discussions such as these. Gradually, marketers and advertisers have come to a conclusion about the identity of each campaign and the need for recruitment advertising sites for each project with maximum degree of individuality. But before the Internet and tools such content, as Yandex, Google AdSense and Begun, this individualization of advertising campaigns was a utopia. Internet has made revolution in advertising. With the advent of contextual advertising tool for targeted delivery of an opportunity to advertise only interested in the category of network users. Why is this important? If the banner is displayed non-targeted audience, your impressions go nowhere.
Suffer from three aspects: advertising space is engaged in waste, the customer does not receive advertising benefits, the very same Internet user with irritation staring at stupid, unnecessary he ad. It's quite another thing when your ad is directed at a specific target audience consumers of the product. It shows only those who are potentially interesting. For example, a user searches the network plastic windows – and offers him a contextual advertising business options, the user is interested in a particular brand of clothing – and sees the advertising, informing, where you can buy, and even at a discount. Advertising proposals are addressed only to those who are potentially interested in buying or ordering services.